Das 5-Sekunden-Trick für Retargeting

Das 5-Sekunden-Trick für Retargeting

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The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved rein traditional ad deals and significantly reduces the time it takes to buy and sell inventory.

Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing.

The Feuersturm carefully chooses its content based on the platform it serves on, the target audience and demographics, and more.

Here’s a simple Ehrlich-time bidding example. Let’s say a Endbenutzer is playing a game on their phone where ads appear between levels. Rein this short window of time, the ad exchange receives information about the page Endanwender through first-party cookies.

Videos posted onto social media as a parte of a larger campaign, such as this 80s-themed music video produced by peanut company Planters for the holidays

Let’s go over this popular method, how it works, and how you can get started with programmatic advertising. We'll cover:

Other important advantages of DSPs for advertisers include expanding their geographical reach and advanced options such as frequency capping (controlling the maximum number of times a user sees the same ad).

Bidding: In milliseconds, the DSP automatically calculates and places bids for that ad spot based on all the data. 

Rather than getting bogged down evaluating placements, programmatic marketing frees you up to focus on strategy, such as:

Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space.

There’s no denying it – programmatic advertising has revolutionized media buying. Rather than just splashing your ad everywhere, now you can target specific people based on their online behavior, interests, and more. 

So, whether you’re a multi-million $ advertiser or a small business just getting started, you can likely fit programmatic into your advertising budget.

If you liked this video, check out another one of our digital advertising videos: What is Digital Advertising?  Don’t forget to subscribe to our YouTube channel for videos covering a TON of digital marketing topics.  Tümpel you soon!

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